Promise carrier
Define which party is accountable for the outcome the buyer thinks they purchased.
ecosystem operating models
co-delivery design
partner economics
Operating surfaces for alliances after the signature
The Interlock Brief
The Interlock Brief examines ecosystem operating models, co-delivery rules, and partner economics so alliance ambition can be converted into visible handoffs, owned promises, exception paths, and revenue splits that survive field volume.
Filed by ines_varro for teams that need the partner motion to behave in front of customers, not just in the board deck.
shared operating surface
The useful partnership is not the one with the cleanest logo lockup. It is the one with the least customer assembly work.
Visible handoff
Name the moment where responsibility moves, stalls, or splits across companies.
Economic behavior
Stress the split against discounting, services drag, support load, and channel conflict.
Exception route
Design the escalation before field teams invent one deal by deal.
current briefing
boundary table
launch autopsy
field translation
This is where the announcement gets translated.
Each brief turns partnership intent into the mechanisms that decide whether the field can repeat it: who carries the customer promise, what the partner is allowed to improvise, which evidence settles disputes, how the split behaves when the first deal is ugly, and where an exception goes before it becomes folklore.
exception drill board
The glamour is removed on purpose.
BoundaryWhat one party must not promise for the other.
EvidenceWhat proves the handoff happened cleanly.
Commercial stressWhere incentives pull the offer out of shape.
Field repeatabilityWhat must be teachable without executive intervention.
run cards
Recent operating briefs
AI Visibility Governance for Joint Offers
When AI assistants become part of market access, partner teams need more than visibility dashboards. They need operating rules that decide who watches, who fixes, and who is accountable.
handoff
split
exception